In the beverage market, recently it was seen a clear growth in consumer awareness of the effects and consequences about what he/she drinks on own health and well-being, which has led to a greater demand for alcohol-free alternatives to traditionally non-alcoholic drinks (an example non-alcoholic gin) that do not require any compromise in terms of taste.
This trend has been accompanied by a change in the ways in which drinks are consumed, especially alcoholic ones: consumption at home rather than in bars has increased, which creates different challenges
in terms of shelf-life and product stability requirements, especially cocktails that, rather than being mixed on the spot, must be packaged ready for consumption.
